Privacy Policy

About our data promise

This data promise (the "policy") sets out how we promise to use your data. Please read it carefully. Amongst other things, it explains:

  • What personal data we may collect about you in connection with: (i) providing you with our services; (ii) your online interaction with us (including via our website(s), email or social media channels); (iii) our in-person interactions with you; and (iv) any other channels related or ancillary to the foregoing (collectively, the "Channels")
  • How we collect, store, disclose, transfer, protect and otherwise process that information and for what purposes
  • Other important information, such as the lawful bases by which we process your personal data, how long we might retain your personal data, and the rights you have in relation to personal data we hold about you.

There are a few different reasons we might be storing your data:

  • You've signed up to our mailing list
  • You've bought a ticket to a conference or workshop
  • You’ve opted in to the use cookies on our website.

The types of personal data we process may include (if and as applicable):

  • Information obtained through the use of cookies when you use the site
  • Your name, user name, password, email address, location, job function, telephone number and other information provided by you.

We will not process the following personal data:

  • Any special categories of personal data (including details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data)
  • Any information about criminal convictions and offences. ##The lawful bases by which we process your personal data

Your consent

By accepting the terms of this policy, you give us your express, freely given consent to process any of your personal data in accordance with the terms of this policy. You may withdraw your consent given under this paragraph (in whole or in part) at any time by contacting You can also unsubscribe from different types of emails by following the unsubscribe link displayed at the bottom of each email. The withdrawal of your consent shall not affect the lawfulness of processing based on consent before withdrawal or the lawfulness of processing based on other lawful grounds as set out below.

Other lawful grounds

Without prejudice to the consent given by you above, we may process your personal data in any circumstances where such processing is necessary:

  • In order to perform any agreement between us
  • To comply with any applicable law or regulation
  • For the purposes of the legitimate interests pursued by us or third parties.

Newsletter mailing list

When you complete the newsletter sign up form on the website, you are agreeing that you'd like to receive emails about this and future events. We use a third party service called Mailchimp to deliver our newsletters, and you can read their privacy notice here.

The emails we send include information about:

  • Call for Proposals
  • Scholarships
  • Ticket launches
  • Speaker announcements
  • Workshops
  • Future conference announcements
  • Conference video releases
  • Interviews with speakers and partners
  • Jobs

We will keep your email address unless you unsubscribe from the mailing list. You will be given the option to unsubscribe and to update your email preferences via a link including can on every email we send you. If you have any questions about our privacy policy or the emails that we send, please send us an email:

Conference attendees

If you are attending the conference, there are a small number of third parties we work with in order to ensure you have a fantastic experience with us:

Tito (ticketing platform)

When you purchase a ticket, we need to collect the following information in order to process the payment:

  • Full name
  • Email address
  • Company
  • Payment details

Brandsmith Global and Tito keeps a record of your name and email address so that we can contact you about your ticket purchase. We do not keep your payment details. You can read Tito's privacy notice here.

We ask conference attendees to provide us with certain personal information. We ask questions like "do you have any special access or dietary requirements" to help ensure that we are running a high quality and fully inclusive event. Other information (such as job role or company) helps us get a better understanding about our audience, which helps us to refine and improve our service. We might also ask for your t-shirt size so that we can give you a t-shirt which fits and whether you'd like to participate in lightning talks.

Anonymised data based on some parts of the information we collect is sometimes used in marketing material. We promise never to share you data with any third parties without your express permission. We will keep your data for 5 years after the conference.


In-person events: At the conference, your badge will feature a QR code unique to you. Our sponsors may request your permission to scan your badge so they can get in touch with you after the conference, or as an entry to a competition they are running. If you agree, the sponsor will receive the following information (if provided when registering your conference ticket):

  • First name
  • Email address
  • Job role
  • Company name

By allowing our sponsors to scan your badge, you are giving them permission to collect this information from us. Please note, sponsors will not receive your details unless your badge has been scanned by them at the event.

Virtual events: Our headline sponsors will receive the following information if provided when registering your conference ticket:

  • First name
  • Email address
  • Job role
  • Company name

By registering for the event, you are giving them permission to collect this information from us.

International transfers of personal data

As we operate globally, it may be necessary to transfer your information internationally. In particular your information may be transferred to and/or stored on the servers of our affiliates or other third parties which are based outside of the EEA. However, we will not transfer your personal data outside of the EEA unless such transfer is to a country or jurisdiction which the EU Commission has approved as having an adequate level of protection (including to the USA where Privacy Shield compliant); appropriate safeguards are in place as set out in Article 46 GDPR or equivalent provisions of subsequent Data Protection Legislation; or the transfer is otherwise allowed by applicable Data Protection Legislation (such as in the form of a derogation under Article 49 GDPR).